Your Revenue Model
Your Revenue Model
How the Human Touch chairs pay for themselves at MaxLab Wellness.
The Setup
MaxLab’s $79/month Unlimited membership already gives members full access to KoreStation red light and PEMF. The Human Touch chairs add a new recovery amenity on top of that — without raising a single existing member’s price.
2 Chairs
$11,999 each · $23,998 total investment
100 Members
Current modeled base
$79/mo
Existing Unlimited membership — unchanged
Simple Pricing
A Dollar a Minute
One rule your members will remember after hearing it once.
All examples on this page are based on a 20-minute, $20 session.
The Blended Model
Three Revenue Streams, One Amenity
Members choose their own level. Nobody is forced into a price increase.
Unlimited Add-On
$39/mo
Added to the existing $79 membership. Unlimited scheduled chair sessions. A member using the chair weekly at $20 a session would otherwise pay $80 — the add-on pays for itself in two visits.
Pay Per Visit — Members
$20 / 20 min
A dollar a minute. No commitment, no plan change. For members who want the chair occasionally.
Guest Drop-In
$20 / 20 min
Same rate for non-members and walk-ins. Turns unused chair capacity into revenue and creates a natural path to membership.
Interactive
Run Your Own Numbers
Adjust the sliders to match your business.
Estimates only. Based on a dollar-a-minute session rate.
Monthly Revenue
$3,360
Payback
Month 8
Annual Revenue
$40,320
Year One Net
$16,322
Chair capacity used: 49%
141 of 288 weekly sessions booked
0% Financing Available
We can offer 0% financing on approved credit. Talk with Shelley Larsen for details.
Financing offered on approved credit. Terms and rates vary by applicant. Not all applicants will qualify.
Closing
The Chairs Pay Their Own Note
At the default numbers above, the blended model generates $3,360 per month starting in month one — well above a financed monthly payment on $23,998. MaxLab is never out of pocket.
Talk Through the Numbers